Resident Events
Written By Jay
TOP resident events to get people talking
Why host events at your community?
Events are a way to really foster community and get to know your residents in a more meaningful way. Events that are consistent, well-promoted and tailored to your audience lead to the best results.
TYPES OF APARTMENT RESIDENT EVENTS
Grab-and-Go Resident Events: Grab a slice of pizza, pie, or cookie dough to take back to your apartment home.
Digital Resident Events: Invite residents to post pictures of something in their apartment, a favorite view, their pet, etc. It builds community without having to leave their space. Create a hashtag to gather all leads. These are great for residents that want to feel connected to the people at their community, but want to do it in a space they are most comfortable…their home.
Offsite Resident Events: Happy hours, bowling, golf, etc.
Food Resident Events: No explanation needed 😋
Pet-Friendly Resident Events: Yappy hours, meet and greets, and costume contests
Watch Party Resident Events: Netflix and chill, movie marathon or movie night, sport events, favorite TV shows, and award shows
Weekly “Standing” Resident Events: Muffin Monday, Taco Tuesday, Wine Down Wednesday, Thirsty Thursday, Food Truck Friday
Seasonal Resident Events: Based on the season or holiday (Spring social)
BYOF (Bring Your Own Friend): Events geared towards driving referrals
Educational Resident Events: Learn to cook, craft or invest, etc.
Renewal Resident Events: Invite only residents up for renewal
Supplier or Business Resident Event: Invite a local business to feature their service or product
EVENTS THAT INCREASE YOUR APARTMENT’S SOCIAL MEDIA REACH
KEEP THE PARTY GOING ONLINE, PARTY PEEPS! There is no magic bullet for the perfect event.
Pay attention to your residents. Share event polls. Use Sprout’s THIS OR THAT IG stories to learn more about what appeals to them.
Keep up with popular trends. Follow local bloggers. Search trending hashtags. Modify big events to fit your community.
Keep experimenting!
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